At Mamia®, we believe that raising happy, healthy children starts with having the right products to support you every step of the way. That’s why for over 10 years, we’ve been dedicated to making high-quality baby essentials that are affordable, safe, and easy to use.
It all began when our founder, a passionate parent herself, struggled to find nappies, wipes, and other baby items that met her standards without breaking the bank. She knew there had to be a better way, so she made it her mission to create an accessible baby brand that gave parents everything they needed without extra costs.
In 2008, Mamia® was born – and it was an instant hit with parents across the UK. Our very first product was our premium newborn nappies, featuring an ultra-absorbent core, breathable back sheet, and wetness indicators to prevent leaks. New mums loved our nappies so much that demand quickly grew for more Mamia® essentials.
We expanded into baby wipes, baby formula, bibs, and other must-haves, carefully designing each one to balance quality, safety, and affordability. As our catalogue grew, so did our community of happy Mamia® families who loved having an affordable, trusted baby brand they could rely on.
Today, the Mamia® family includes over 100 everyday baby essentials spanning nappies, wipes, toiletries, feeding products, travel accessories, and more. While our selection has grown, our commitment to providing parents with the best value stays the same. We’re proud to offer premium quality without the premium price tag.
Our Values
At Mamia®, we live by 3 core values that guide every product we make and service we provide:
Quality
From design to production, we go above and beyond to ensure Mamia® products are made with care and built to last through messes, mishaps, and repeated use. We meticulously select safe, responsibly sourced materials and partner with top manufacturing facilities to produce baby essentials that meet premium standards for performance and comfort.
Value
We believe quality baby care should be accessible to all families. That’s why we cut out middlemen and unnecessary frills to offer essentials at a fraction of standard prices. Our direct-to-customer model allows us to pass significant savings onto parents.
Community
We’re here to support you and baby every step of the way! Our knowledgeable in-house team is ready to answer questions, offer guidance, and provide community. We also donate a portion of profits to charities supporting family health and early childhood development.
Our Products
With over 100 baby essentials, Mamia® has everything from nappies and wipes to lotions and laundry care. Here’s an overview of our product lines:
Nappies
Mamia® nappies are our flagship – we offer a full range of sizes, styles, and features:
- Newborn nappies: Super soft and ultra-absorbent nappies designed for delicate newborn skin. Sizes start at 2-5kg.
- Infant nappies: Our standard nappies in sizes Mini (3-6kg) through Maxi (11-25kg). Available in both pad-shaped and pull-up pants.
- Specialty nappies: Swim nappies, active nappies, and nappies for older children struggling with toilet training.
- Eco nappies: Reusable cloth nappies with snap-in inserts made from sustainable materials.
- Nappy accessories: Boosters, disposal bags, rash creams, barrier cream, nappy buckets, and more.
Baby Wipes
Gentle, hypoallergenic wipes for faces, hands, bums, and everything in between:
- Fragrance-free wipes: Ultra-soft wipes with 99% purified water for sensitive skin.
- Essential wipes: Lightly scented, infused with chamomile and vitamin E.
- Water wipes: Made with 99.9% water and a drop of fruit extract. Unscented and ultra-pure.
- Eco wipes: Durable bamboo fibre wipes for reusable, eco-friendly cleaning.
Baby Formula
Nutritionally complete formula tailored to infant and toddler development needs:
- First Infant Formula: Our closest formula to breastmilk for newborns 0-6 months.
- Follow-On Formula: Nutrition for 6+ months with iron and vitamins to supplement weaning.
- Toddler Milk: Fortified milk for 1-3 year olds with important nutrients like vitamin D, iron, and prebiotics.
Toiletries
Dermatologist-tested skincare formulas and aromatherapy-inspired haircare:
- Shampoo & body wash: Tear-free and enriched with cottonseed extract.
- Bubble bath: Delicate cleansers infused with soothing aloe vera.
- Lotions and creams: Light, nourishing lotions that restore moisture post-bath.
- Oils: Gentle hair and massage oils with vitamin E and chamomile.
Feeding
Products to make mealtimes easier:
- Bibs: Absorbent bibs to catch messy spills. Waterproof and reusable options.
- Sippy cups: Transition cups, straw cups, and open top cups.
- Plates & cutlery: Divided plates, soft-grip cutlery, and food pouches.
- Highchairs: Affordable, adjustable highchairs that are easy to clean.
- Boosters & soft seats: Cushions to secure baby at the table.
Travel
On-the-go essentials to leave the house with baby stress-free:
- Changing mats: Portable, easy-clean changing mats.
- Travel bottles: Leak-proof bottles and formula dispensers.
- Car accessories: Mirrors, sunshades, organizers, and kick mats.
- Bags: Diaper bags, changing bags, and trendy totes for mum.
Our Commitment to Quality
At Mamia®, quality is our top priority. We go to great lengths to ensure our products are made with care and rigorously tested at every stage:
Thoughtful Design
Our in-house research and development team pours over every detail – from materials and construction to safety features and ease of use. Our designs are intentionally minimal, choosing only essential elements to create products that perfectly serve their purpose.
Responsible Sourcing
We select safe, high-quality materials from responsible suppliers. Our fabrics are soft, breathable fabrics free from harmful chemicals. We follow best practices for ethical and eco-friendly material sourcing.
Strict Safety Standards
All Mamia® products comply with EU safety regulations for baby products. We put each batch through rigorous safety tests at our quality control facilities. Products only ship once they pass inspection.
Real-Life Testing
Before any product launches, we give prototypes to real parent volunteers to test drive with their babies. Their candid feedback helps us refine designs to best meet parents’ needs.
Continuous Improvement
Our R&D team is always looking for ways to enhance our products – whether upgrading materials and textiles or simplifying designs for greater usability and comfort. We’re committed to learning and growing.
As a result of our uncompromising quality standards, Mamia® has become a name synonymous with exceptional value and trusted performance. We take pride in creating baby essentials you can rely on completely.
Our Commitment to Affordability
The cost of raising children continues to rise, putting pressure on family budgets. At Mamia®, we’re committed to keeping quality baby care affordable.
Direct-to-Consumer Model
By selling directly to parents online, we cut out middlemen and keep our costs low. We then pass significant savings onto you by pricing our products up to 70% less than standard baby brands.
No-Frills Packaging
You won’t find fancy packaging or marketing gimmicks that drive up costs. Our products come in simple, functional packaging that reduces waste and protects pricing.
Bulk Savings
We offer bulk discounts across product lines so you can save by stocking up on the essentials. Bulk pricing allows you to get our very lowest prices.
Loyalty Discounts
Join our free loyalty program to unlock extra discounts and free shipping. Loyalty members enjoy special savings on every order.
Basic By Design
Our “no-frills” design approach avoids non-essential details that increase production costs without adding value. We focus on creating affordably-priced essentials.
At Mamia®, we want all parents to have access to the baby products they need, regardless of budget. Compare our prices and see the savings for yourself!
Our Story of Growth
In just over 10 years, Mamia® has grown from a small nappy brand into a full baby essentials collection relied on by parents across the UK.
2008: Launch
Founded by a passionate parent, Mamia® disrupts the market with a premium quality newborn nappy at a revolutionary low price.
2010: Expansion
Due to nappy success, Mamia expands into wipes, toiletries, formula, and other baby essentials carefully designed in-house.
2012: International
After winning over UK parents, Mamia® begins international shipping to reach parents in Europe and beyond.
2015: Category Leader
Mamia® nappies become the #1 nappy brand by sales in the UK thanks to our loyal community of parents.
2017: 100+ Essentials
This milestone year, our product catalogue grows to over 100 everyday baby essentials under the Mamia® brand.
2020: Household Staple
Mamia® achieves nationwide brand recognition. Our nappies are stocked in major retailers across the UK.
2022 & Beyond
We celebrate over 10 years of supplying parents with go-to baby products at accessible prices – and look forward to a future of continued growth.
Our evolution proves that a brand can succeed by putting quality, value, and community first. As Mamia® expands, our founding commitment to families stays as strong as ever.
Meet Our Team
Behind Mamia® is a dedicated team of parents, experts, and experienced baby product designers all driven by the same goal: making exceptional baby essentials accessible to all.
Leadership
Our leadership team sets the vision and high standards that the Mamia® brand is built on. They ensure every product and service lives up to our values.
Research & Development
We employ an in-house team of engineers, designers, and safety experts who meticulously develop each product from concept to completion.
Community
Our customer care team offers guidance and troubleshooting, while our community team fosters connections between Mamia® parents.
Marketing & Communications
This team connects with our community through email, social media, and other channels to spread the Mamia® difference.
Supply Chain & Logistics
Experts oversee our supply chain, manufacturing partners, inventory, and order fulfilment to deliver outstanding service.
Parents Are at Our Heart
Working parents and parents of young children represent over 30% of our workforce. Their experiences shape everything we do.
At Mamia®, we take pride in our close-knit team. Our greatest asset is the people who turn our vision for empowering parents into reality each day.
Join the Mamia® Family Today!
After reading our story, we hope you feel connected to our brand and mission. There’s a whole community of Mamia® families out there who have discovered just how life-changing our products can be!
We invite you to join the Mamia® family and see the difference it makes for yourself:
- Save up to 70% on baby essentials
- Enjoy ultimate convenience with delivery to your door
- Receive guidance and support from our helpful team
- Join our community and connect with fellow parents
- Find peace of mind with our safety testing and guarantees
- Make an eco-conscious impact by reducing waste
- Discover why Mamia® is the trusted brand for parents worldwide
At Mamia®, we believe raising babies and nurturing families is a privilege. Thank you for considering us as your partner through your parenthood journey. We can’t wait for the opportunity to earn your trust and exceed your expectations. Your family matters to us!
